About Nubi Squishy
We started with a simple belief: the right squeeze at the right moment can change your whole day.
A Brand Built on One Belief
Nubi Squishy was born from a love of small, tactile joys — the kind that don't ask much of you but give back a lot. We believe that something as simple as a squishy toy can be a genuine tool for emotional wellness.
We carefully curate products that combine great sensory design with non-toxic, safety-tested materials. Our product line spans the beloved Needoh collection and a growing range of Squishy character and slow-rise toys.
We serve individual customers looking for everyday calm, and businesses — schools, therapy practices, gift shops — that want a reliable wholesale partner.
What We Stand For
Safety First
Every product we sell is non-toxic, free from harmful chemicals, and meets US toy safety standards. We take this seriously.
Genuine Wellness
We don't over-claim. Squishies are sensory toys, not medicine. We believe honest, joyful products make a real difference.
Partnership
Our wholesale program isn't transactional — it's a partnership. We work with businesses who share our care for quality.
Ready to Join Us?
Shop our full collection or explore wholesale options for your business.